South Korea: Finding its place on the world stage
McKinsey Quarterly, April 2010
During the four decades following the Korean War, South Korea evolved from one of the most abject states in the region to one of the most vibrant. But despite the country’s remarkable successes, it remains largely unknown to outsiders. The country is now poised at a critical juncture, and this package of five essays explores both its present and its future.
The resilient economy
Stephen Roach, chairman of Morgan Stanley; Sharon Lam, vice president of research, Morgan Stanley Asia
Designing a distinctive national brand
Christopher Graves, global CEO of Ogilvy Public Relations Worldwide
Beyond manufacturing
Richard Dobbs, director of the McKinsey Global Institute; Roland Villinger, managing director for McKinsey’s Seoul office
Four steps to prosperity
Shen Dingli, professor at Japan’s Fudan University
Korea’s geographic advantage
Bill Emmott, former editor-in-chief of the Economist
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